top of page
Search


Why Realtors Don’t Remember Your Staging Company
This might sting a little. But if you want more realtor referrals, we need honesty. Realtors are not ignoring you. They’re forgetting you. And in a competitive real estate market, forgettable is expensive. Realtors Are Overwhelmed — Not Disloyal Think about your ideal real estate partner. They are: Managing multiple listings Juggling buyers and sellers Posting on social media Hosting open houses Negotiating contracts Trying to stay relevant in a fast-moving market They are fl

Laurie Graham
2 days ago2 min read


Brand Identity for Home Stagers: It’s Not Just a Logo
Let’s clear this up immediately. Brand identity is not your logo. It’s not your font. It ’s not your business card. It ’s not your watermark. Those are brand elements . Brand identity is the experience people associate with your business. And if you’re a home staging business owner who wants to grow, scale, or attract better clients — this matters more than you think. What Brand Identity Actually Includes A strong home staging brand identity includes: Your Positioning Who are

Laurie Graham
Feb 232 min read


Your Home Staging Business Isn’t Growing… It’s Blending In.
If your staging business feels stuck…If you’re talented but not booking consistently…If you keep hearing “We’re comparing a few companies”… It might not be your work. It might be your brand. And that’s good news — because branding is fixable. The Real Problem: You’re Blending In The home staging industry is more competitive than ever. More stagers. More social media. More “luxury” language. More beige sofas and gold accents. The problem isn’t lack of talent. The problem is la

Laurie Graham
Feb 162 min read
The Woman Behind the Brand: Purpose, Pressure, and Building a Creative Agency
By Laurie Graham, Founder of Boss Babe Creative + Visuals “You will never rise above your opinion of yourself.”— Dr. Shade Sarai For a long time, I tried to be everyone’s hype girl. Encouraging others came naturally to me—seeing people’s potential, casting vision, helping them believe bigger. But somewhere along the way, I realized that in lifting everyone else up, I had slowly lost sight of myself. This blog—and the story behind it—is about purpose, pressure, leadership, and

Laurie Graham
Jan 314 min read


Why I’m Choosing Depth Over Volume in 2026
Every January, business owners feel the same pressure. Post more. Show up more. Fix everything and fast. But after years of working closely with home stagers, real estate professionals, and creative entrepreneurs, I’ve learned something important: More isn’t the answer. Clarity is. Visibility without strategy leads to burnout. Consistency without intention leads to noise. And doing everything yourself eventually costs more than it saves. In 2026, I’m choosing depth over volum

Laurie Graham
Jan 31 min read


Barbara’s (Boss Babe) Banana Bread: A Taste of Home, Memory & Holiday Magic
There are certain smells that don’t just fill a room… they take you somewhere. For me, the holidays always begin with one simple moment: pulling out my mom’s famous banana bread recipe — the one she made every year without fail. This is my mom. She was my best friend. Funny. Silly. Gorgeous. A fighter in every sense of the word. Twenty years ago, renal disease took her from us, but the holidays were her season, her love language. She made everything feel warm, intentional, a

Laurie Graham
Nov 26, 20252 min read


1926 Spanish Colonial Revival, Styled by Bionki Interiors
We loved photographing and filming this property for our client, Bionki Interiors. Pantea and her team, leaned into the history and architectural bones of this well-appointed, very private 1926 Spanish Colonial Revival—once home to the Nottingham family and later to stars like Colin Farrell and Tim Curry . Perched just below the Griffith Observatory with full views of Downtown LA, the residence was curated to honor its provenance while elevating livability. Inside, handcraf

Laurie Graham
Oct 31, 20251 min read


Turning Spaces into Showpieces: The Powerhouse Behind Mickey’s Staging Solutions
There are home stagers… and then there are visionaries. Those rare professionals who walk into a property and don’t just rearrange furniture - they transform the space into an experience. Every selection is intentional. Every corner, curated. And every project, a reflection of the stager’s commitment to excellence. Meet Mickey, the creative force behind Mickey’s Staging Solutions, proudly serving Albuquerque and surrounding areas across New Mexico. Known for her flexibility,

Laurie Graham
Oct 29, 20252 min read


Turning Vision Into Legacy: The Rise of Toni Seville and Show and Sell Home Staging
By Boss Babe Creative | Brand Features | October 2025 In the heart of Arkansas, where southern charm meets strategic design, a legacy brand has been quietly but powerfully taking root—elevating properties and redefining professionalism in the staging industry. Meet Toni Seville, the visionary behind Show and Sell Home Staging and Design, and one of the most influential forces shaping the real estate staging landscape in central and southern Arkansas. Her journey didn’t begin

Laurie Graham
Oct 27, 20252 min read


Every Monday is a New Chance to Serve Someone’s Dream of Homeownership
For realtors and home stagers, Mondays are more than just the start of the week — they’re a reset button. A fresh opportunity to shift...

Laurie Graham
Aug 18, 20252 min read


RESACON2025 + Las Vegas Market Prep Checklist Guide
🎶 Cue Nelly —"It's getting hot in herreeeee..." Because listen—Vegas in the summer is a whole other beast . Just a couple of ladies...

Laurie Graham
Jul 18, 20253 min read


Luxury isn’t just seen—it’s felt. Upland CA
We had the incredible opportunity to capture this stunning, $3M Mediterranean-meets-modern estate in collaboration with the ever-talented...

Laurie Graham
May 29, 20251 min read


Step into this Riverside, California gem—where backyard dreams and effortless entertaining collide.
This stunning walk-through showcases a home designed with gatherings in mind—featuring a resort-style pool, spacious outdoor living, and...

Laurie Graham
May 27, 20251 min read


Your staging deserves to be seen—and sold.
In this behind-the-scenes studio shoot, we’re showing home stagers exactly how we help capture the curated work you’ve poured your heart...

Laurie Graham
May 25, 20251 min read


Step inside luxury living at its finest.
This stunning 6,000 sq ft estate is the perfect blend of scale, sophistication, and style. From soaring ceilings and expansive...

Laurie Graham
May 23, 20251 min read


Going Deeper Instead of Wider in 2025: Building Stronger Client Relationships in Home Staging
As a home stager, you know that the most beautifully styled spaces are built on a strong foundation. The same is true for your business....

Laurie Graham
Feb 21, 20252 min read


Building a Strong Brand for Home Stagers: How to Attract Realtors and Master Social Media
If you're a home stager looking to elevate your business and attract top realtors, you know the importance of a strong brand and a...

Laurie Graham
Dec 4, 20243 min read


🎉 Boss Babe Creative Celebrates One Year! 🎉
It's official—Boss Babe Creative has turned ONE! 🥳 We made it through the first year, and what a ride it has been. From launching this...

Laurie Graham
Oct 5, 20242 min read


Rock RESAcon 2024: Elevate Your Social Media Game
Heading to RESACon and the Las Vegas Market this summer? Whether you're a seasoned home stager or a budding real estate professional,...

Laurie Graham
Jun 26, 20242 min read


Elevate Your Brand: What Motivates You Also Elevates You
Discover what motivates and elevates the Boss Babe Creative brand. From a love of fashion and photography to the joy of public speaking, fin

Laurie Graham
Jun 24, 20241 min read
bottom of page
