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Balancing Act: Managing Your Home Staging Business and Social Media Presence

Writer's picture: Laurie GrahamLaurie Graham

Running a successful home staging business demands creativity, attention to detail, and dedication. Yet, while transforming spaces and managing clients, finding time for social media can feel like an insurmountable challenge, I get it boss babe. If juggling your staging business and maintaining an active online presence leaves you overwhelmed, don't trip potato chip, I got you! Here are practical tips to help manage both aspects effectively, or consider enlisting the expertise of a social media manager to elevate your online presence.


Streamlining Your Workflow

  1. Prioritize Tasks: Identify critical tasks within your staging business and allocate specific time slots for social media activities. Block out dedicated periods to focus solely on content creation and scheduling.

  2. Content Planning: Develop a content calendar for social media posts. Create batches of content during slower business periods or capture behind-the-scenes moments during staging projects for future use.

  3. Automation Tools: Utilize scheduling tools like Buffer or Hootsuite to plan and schedule posts in advance. This allows you to maintain a consistent online presence without constant real-time engagement.


Simplifying Social Media Management

  1. Outsource Non-Core Tasks: Delegate certain social media tasks that don't require your direct involvement. For instance, hire a freelance photographer for high-quality images or employ a copywriter for engaging captions.

  2. Engagement Strategies: Set aside short periods daily to interact with your audience. Respond to comments, messages, and engage with other industry-related accounts to build a community.


Considering Professional Help

  1. Assess Time vs. Investment: Reflect on the value of your time spent on social media management versus investing in a social media manager. Calculate the potential business growth versus the cost of hiring help.

  2. Partnering with Experts: A social media manager specializing in the real estate industry can bring expertise and strategy to your online presence. They'll curate compelling content, engage your audience, and drive business growth while allowing you to focus on your core business.



Balancing the demands of a home staging business and social media presence is undoubtedly challenging. However, implementing streamlined workflows, simplifying management strategies, and considering professional assistance can significantly alleviate the burden. Whether you opt to streamline your efforts or enlist the expertise of a social media manager, the goal remains the same: to elevate your online presence and grow the business you love.


Remember, managing a thriving business requires recognizing when to seek support. Invest wisely in strategies that allow you to shine in your staging expertise while ensuring a vibrant and engaging online presence for your brand.


Now Go Boldly, Boss Babe!


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